Liberal, climate-conscious millennials in London need a way to develop a personal and emotional connection with people currently experiencing the visible adverse effects of climate change because they rarely channel their feelings into impactful actions, as a result of dehumanized data regarding the effects of climate change. We are building a platform called Climact, to build connections between three stakeholders: people affected by climate change, those who are not currently affected by climate change and retailers.
Because of climate change, 40% of Indonesia’s population is at risk; 70,000 houses are affected per year; 420,000 to 440,000 people were displaced and there will be 40cm sea-level rise by 2100. But there is a distinct personal and emotional disconnection between liberal, climate conscious millennials in cities like London and people currently experiencing the visible adverse effects of climate change. Liberal, climate conscious millennials in London lack an effortless, costless way to channel their feelings into impactful action to directly support people who are affected by climate change.
People currently experiencing the visible adverse effects of climate change can share their stories on our platform, named Climact, through local, on-the-ground NGOs. Liberal, climate conscious millennials in London can read their stories, decide which people and communities they want to support and contribute directly to them without spending any money. Climate-conscious retailers are therefore the third important stakeholder on our platform. 0.2% of a user’s monthly transactions with a Climact retailer are funneled directly to the user’s chosen person/community. The “climaction” of the users will be recorded and visualised on our platform, where users will be able to closely monitor the progress of the people they have chosen to support in a transparent way
Whilst there are competitors currently in the market, our platform has two unique differentiators. Firstly, unlike other platforms which work on the basis of direct donations/loans, Climact doesn’t require the user to spend any extra money to contribute to the communities they care about. Secondly, most other platforms use dehumanized data to encourage people to act. We are sharing personal stories through engaging and accurate storytelling, thus creating unique connections between people affected by climate change and those who want to help but are geographically or otherwise distant from such effects. Moreover, we involve retailers in our model which is only being successfully done by one other player in the market.
People: We want to help save 250,000 lives per year and help millions of people suffering from the effects of climate change.
Environmental impact: We want to encourage environmental behavior change, increase disaster resilience and encourage people to shop at more sustainable brands.
The Climact platform has the ability to measure the impact through deliverables like success stories, pictures, videos and reports. The Climact team will oversee the monitoring and evaluation process with the help of local NGOs and governmental stakeholders.
After UNLEASH 2019 we plan to test the Climact platform with a small targeted number of users and retailers to get feedback of it to modify our work, verify our solution and minimize the challenges. Our team will work to develop the Climact platform along with all the required and suggested features. The Climact team member in United Kingdom (UK) will work with potential retailers to initially pilot the solution with. Our team member in Indonesia will work with local NGOs to complete a project assessment study and conduct focus-group discussions to identify the beneficiaries to record their stories.
1. Financial and human resource to initiate a pilot project and develop an MVP. 2. Connections with NGOs in climate-affected countries to help us identify those whose stories we initially want to include on the platform 3. Connections with retailers in the UK to initiate discussions regarding partnership.