SDG
UNLEASH

Solution catalogue

Vivacity

Vivacity is a geolocalized community platform that offers local and sustainable experiences (via local commerces) to global citizens in cities. Local businesses and municipality pay for being displayed, do advertising and get users data. Our objective is to shift unsustainable consumption practices to more sustainable options in cities, connecting travelers together with the same interests as well as increasing local businesses‘ visibility and profits.

Problem

How might we connect global citizens with local experiences to foster sustainable consumption practices in cities affected by growing urbanization and resource constraints?

Economic:
Income inequality (local vs. Large). Cash flow is leaving cities and are not recirculating in the local economy. When a dollar is spent at a locally-owned business, about 1/2 (+) stays and recirculates in the local economy: 2x as efficient.

Social:
Awareness doesn’t always translate into concrete sustainable practices due to the lack of easy-to-use options tailored to people‘s needs. Unsustainable consumption behaviors: Domestic material consumption increased from 1.2 kg to 1.3 kg per unit of GDP from 2000 to 2010.

Environmental:
More pressure on the environment through increasing urbanization and resources scarcity. By 2050 about 70% of the world‘s population is expected to live in urban areas. Cities contribute to up to 70% of the total greenhouse gas emission.

Solution

Vivacity‘s app offers local and sustainable community experiences to global citizens in big cities (local businesses) tailored to their interests. Vivacity’s objective is to shift unsustainable consumption practices to more sustainable options in cities, strengthen the community spirit as well as increasing local businesses‘ visibility and profits.

The platform allows global citizens with an interest in sustainability to easily discover and explore new places tailored to their individual interests that have previously been rated by a trusted community.

Moreover, they get to know the local community: travelers with the same interests and local businesses in order to strengthen the community spirit, raise awareness and provide great experiences about sustainable choices.

The platform is tailored to create a strong link between businesses and global citizens, we do that through API with Facebook messengers, geolocalization and remarketing.

Innovation

Vivacity is the platform that connects young professionals with local and sustainable experiences in big cities. The result is support for local sustainable businesses, optimization of the users’ interest in sustainability, and an increase in the chance of a user meeting other like-minded people in a wide environment.

Our direct competitors include Trip Advisor, Google Trips and Fair Trade Finder. Unlike these apps, which either have a cost, do not have user-friendly interfaces and primarily promote chain brands, Vivacity is user-centered and works on a community level.

The app is free so that anyone can use it; the interface strives for simplicity, but most importantly: The app only displays local, authentic brands unique to the location, rather than business chains that can be found worldwide; and, it creates a community by connecting users with similar interests.

Impact

Vivacity targets first and foremost two areas, namely:

SDG 12: Sustainable Consumption and Production.

SDG 11: Sustainable Cities & Communities.

Targets & Indicators

Target 12.6: Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

Indicator 12.6.1: Number of companies publishing sustainability reports.

Target 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

Indicator 12.8.1: Extent to which (i) global citizenship education and (ii) education for sustainable development (including climate change edu.) are mainstreamed (…).

Other SDGs and targets:

SDG 8: Decent work and economic growth

SDG 9: Industry, Innovation and Infrastructure