Ataatsimut means togetherness. Based in the Inuit tradition that everyone is a teacher, everyone is a student, this campaign aims to bring the Greenlandic language back to life by encouraging high school students to expand our language with word creation competitions. Twice every year high school students will be given a challenge to create new words to replace those borrowed from Danish and fill the gaps in the language evolution. The students along with the help of linguists will compete and vote for their favorite submissions. Thanks to Ataatsimut youth will be empowered. Feelings of community, belonging, and capability will help students complete their education and achieve their full educational potential.