With growing interest in traveling to the Arctic, more of the foreign based businesses will be looking towards the Greenlandic market. It will, therefore, be vital to protect smaller local tourism businesses by giving them a strong platform, the right tools, and thereby ensuring that the livelihoods of Greenlanders will be sustainable for the future to come. ChooseLocal is a booking platform that supports local tourism businesses by hosting workshops, providing them with sustainability tools, connecting them with customers, and certifying businesses locally owned and operated to strengthen their competitive edge.  ChooseLocal is not another booking website. Instead of competing with the businesses within the network cooperate, it will harness the resources of the local businesses.